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Discover the advanced tactics used by today’s top marketers and pave the way for an exciting future as a marketing innovator.

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Program Details

Next Start Date: October 14th
Course Length: 8 Weeks
Estimated Length: 2 Years
Credit Hours: 36
Cost Per Credit: $479
Accreditation: IACBE

MBA Marketing Overview

Campbellsville’s online marketing MBA will provide you with the foundational skills and knowledge you need to become a marketing leader to stand out in today’s competitive and media-saturated marketplace. You will gain an understanding of the necessary tactics used to succeed in the various markets, both online and offline. Our program covers essential business topics, including managerial finance, business ethics and organizational theory. To better tailor your education, you can also choose three of four marketing track electives: healthcare marketing, international marketing, marketing research and marketing communication. You’ll also learn from faculty members who have real-world experience in the marketing field.

Our MBA in marketing will teach you how marketing principles apply to management decisions. You’ll explore product development, consumer behavior analysis, market definition and the forecasting and development of marketing plans as they apply to healthcare institutions. Additionally, you’ll be able to learn the various marketing strategies and tactics used in global markets; the effects of political, legal and economic systems; and the effects of foreign culture.

You can also choose to study the fundamental tools, vocabulary, processes and methods utilized in business research, such as research reports and analyzing and interpreting results. Furthermore, you can examine the variety of communication responsibilities within marketing, including advertising and promotions, public relations, internet design and customer service.

Campbellsville University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). Additionally, our online MBA programs are accredited by the International Accreditation Council for Business Education (IACBE).

For additional information about our other MBA concentrations, view the pages below.

Online MBA Concentrations


Course Map

The online marketing MBA is made up of a total of 36 credit hours. Students can choose from three of four marketing track courses to complete the degree.


Admissions Requirements

In order to apply to Campbellsville University’s accredited online marketing program, prospective students must submit or complete the following:

  1. Complete the online application
  2. Three reference letters, one being a professional reference
  3. Official college transcript with a minimum 2.5 GPA and GRE or GMAT test scores
  4. Resume
  5. Essay including a statement of professional goals
  6. Primer (only necessary without required prerequisites): a comprehensive, web-based course consisting of four modules and post-tests in which the student must score 70 percent or higher

Costs & Financial Aid

The online MBA in marketing costs $479 per credit hour. In order to help students afford their education, Campbellsville University’s staff is available to work with students to discover available financial aid options.


Careers in Marketing

Graduates of Campbellsville's online marketing MBA can apply their knowledge to several careers in the evolving marketing field. Potential career outcomes include:


Why CU Online?

Focused on Your Growth

Our well-rounded education in the arts and sciences is central to our goal of fostering your personal and professional growth.

Faith-Based Education

Founded in 1906 as a Christian university, we welcome diverse perspectives and prepare students to become Christian servant leaders.

Affordable and Convenient

Campbellsville seeks to provide an affordable education for its students. Our online degree programs are in a convenient format so you can study whenever and wherever you want.

Accreditation

Campbellsville University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award certificates, associate, baccalaureate, masters and doctoral degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the status of Campbellsville University.

Benefits of Learning Online

Campbellsville University offers several dynamic online degrees so that students can continue their education and hone their skills. Campbellsville’s online campus has been recognized as one of the best by numerous outlets. The institution’s faculty members have real-world experience in their fields, so students can get a glimpse of working in their prospective career. Students can also conveniently fit online coursework into their busy schedules.

Test Drive an Online Course


Frequently Asked Questions

Still have questions? Visit our Frequently Asked Questions page for more information.

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