Working with other departments such as advertising and sales, marketing managers create programs that generate interest in a business’s products or services. They research and determine interest in products, along with possible markets and customers. Marketing managers also manage product development and oversee trends that may detect the demand for new products or services.
Marketing managers coordinate a firm’s marketing programs. They conduct market research to identify the demand for the company’s products or services and determine potential customers and markets. Additionally, marketing managers work to maximize profits by creating and executing pricing strategies. They work closely with other departments, such as advertising, public relations, product development and sales. They also hire and supervise marketing staff.
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Most marketing managers work full-time schedules. Travel for meetings with clients and media representatives may be required. The career can also be stressful at times, especially near deadlines.
Marketing Manager Salary
For marketing managers in 2016, the median annual salary was $131,180, according to the Bureau of Labor Statistics (BLS). However, wages depend on the industry. Wholesale trade industry marketing managers had a median salary of $126,720. Meanwhile, marketing managers in the professional, scientific and technical services industry had a median annual wage of $139,220. Through 2026, the BLS projects that employment will grow by 10 percent for marketing managers, a bit faster than the average for all occupations.
At a minimum, a position as a marketing manager requires a bachelor’s degree. Business law, economics, finance, management, computer science, statistics and mathematics courses can also prove to be beneficial to the position. Completing internships may be advantageous, too. However, having a master’s degree will make candidates more appealing to employers.
Campbellsville University’s online marketing MBA can help propel students into a career as a marketing manager. With this degree, students will learn powerful techniques to help their business become more prominent. Students will also gain leadership skills and an understanding of advanced business concepts. The program is fully online and lets students keep their personal and professional schedules.