Discover the advanced tactics used by today’s top marketers and pave the way for an exciting future as a marketing innovator.
Ranked in the top 50 Most Affordable Christian Colleges in the U.S.
Program Details
Next Start Date: 10/14/2024
Course Length: 8 Weeks
Estimated Length: 2 Years
MBA Marketing Overview
Campbellsville’s online marketing MBA will provide the foundational skills and knowledge you need to become a marketing leader and stand out in today’s competitive and media-saturated marketplace. You will gain an understanding of the tactics necessary to succeed in various markets, both online and offline. Our program covers essential business topics, including managerial finance, business ethics and organizational theory. To better tailor your education, you can also choose three marketing track electives: healthcare marketing, international marketing, marketing research and marketing communication. You’ll also learn from faculty members who have real-world experience in the marketing field.
Our MBA in marketing will teach you how marketing principles apply to management decisions. You’ll explore product development, consumer behavior analysis, market definition and the forecasting and development of marketing plans as they apply to healthcare institutions. Additionally, you’ll be able to learn the various marketing strategies and tactics used in global markets, the effects of political, legal and economic systems, and the effects of foreign culture.
You can also choose to study the fundamental tools, vocabulary, processes and methods utilized in business research, such as research reports and analyzing and interpreting results. Furthermore, you can examine the variety of communication responsibilities within marketing, including advertising and promotions, public relations, internet design and customer service.
Campbellsville University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). Our online MBA programs are accredited by the International Accreditation Council for Business Education (IACBE).
For additional information about our other MBA concentrations, view the pages below.
“The instructors of the courses I have taken have really exceeded my expectations. They are so helpful with anything I have needed. They show they care about me as a student and my success completing the courses.” – Julia Keeton, BSW
Online MBA Concentrations
Course Map
The online marketing MBA is made up of a total of 36 credit hours. Students can choose from three of four marketing track courses to complete the degree.
- ACC 601: Managerial Accounting
- BA 601: Marketing Management
- BA 602: Management Information Systems
- BA 611: Organizational Theory
- BA 614: Human Resource Management
- BA 616: Business Ethics
- BA 620: Managerial Finance
- BA 690: Business Strategy
- ECO 610: Managerial Economics
- BA 603: Healthcare Marketing
- BA 619: International Marketing
- BA 623: Marketing Communication
Admissions Requirements
In order to apply to Campbellsville University’s accredited online marketing program, prospective students must submit or complete the following:
- Complete the online application
- Official college transcript with a minimum 2.5 GPA*
- Resume
* Applicants with a 2.499 or lower cumulative GPA are welcome to apply. Completing the GRE or GMAT is strongly recommended for those with a lower GPA.
Costs & Financial Aid
The online MBA in marketing costs $529 per credit hour. In order to help students afford their education, Campbellsville University’s staff is available to work with students to discover available financial aid options.
Students can fill out the Free Application for Federal Student Aid (FAFSA) to find out what scholarships, grants, loans, and payment plans are available for them. Numerous options are available, and not all financial aid is based on need.
A maximum of 12 credit hours from a regionally accredited college or university can be transferred into this program.
Campbellsville University is a military-friendly school and a proud member of the Yellow Ribbon program. Students who are currently serving at home or abroad or are veterans can further their education in a conducive online environment.
Careers in Marketing
Graduates of Campbellsville's online marketing MBA can apply their knowledge to several careers in the evolving marketing field. Potential career outcomes include:
- Marketing manager
- Customer success manager
- Product manager
- PR manager
- Brand manager
Why Choose CU?
Campbellsville University Online seeks to provide an affordable faith-based education that fosters personal and professional growth for its students. Learning in small, 100% online classes, you'll have opportunities to connect one-on-one with expert professors who prioritize your success and value the experience you bring to the table. From day one, you'll also benefit from Campbellsville's student services, including a personal online academic advisor who will provide tailored assistance on your journey toward graduation. Access further support in the areas of mental health, career and finance, life management, technical resources and more. Finish strong with CU.
Learn MoreBenefits of Learning Online
Choosing to finish your degree 100% online means having the flexibility to study at the times and places that are most convenient for you. You'll learn from supportive, expert faculty members who are experienced in their fields and deliver the wellrounded education you need to take the next step in your career. Campbellsville is committed to the quality of its online courses and offers a dynamic selection of degree programs that are accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Frequently Asked Questions
Still have questions? We’re here to help. Visit our Frequently Asked Questions page for more information.
- Yes, you can. CU honors your educational journey with a generous transfer credit policy that empowers you to make the most of your earned credits. Upon your admission to Campbellsville University, we'll complete a transfer credit evaluation to find out how many of your credits will apply toward your degree. For more information, visit our transfer students page.
- Yes. Your first step is to complete the FAFSA form, and then we will determine your eligibility for any financial aid. Visit our financial aid page to learn more about your options, which include scholarships and grants.
- You can apply to our 100% online degree programs through the online application form. Remember to submit official copies of your high school and/or college transcripts, along with any other required documentation that is specific to your degree program. You can visit the admissions process page to learn more about what to expect throughout the process.