Prepare yourself for battles on the turf or in the boardroom with an online master’s degree in sport management.
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Program Details
Next Start Date: 1/15/2025
Course Length: 8 Weeks
Estimated Length: 2 Years
M.A. Sport Management Overview
The online sport management master’s degree from Campbellsville University gives you the chance to turn your passion for sports into a full-time career. The program will teach you the fundamental business dynamics of the sports and entertainment industry, including marketing, finance, facility development, ethics and sports law. In addition, the program’s faculty offer insight on the industry using their real-world experiences.
Choose between two emphases, administration or marketing, to deepen your understanding and work toward your desired career path. Both emphases prepare you for leadership positions within the sports industry, including opportunities in recreational, interscholastic, amateur, collegiate and professional sports.
- Administration: Explores topics such as the current issues and trends in various sports, leadership development, sport psychology, event management and promotions.
- Marketing: Focuses on healthcare marketing, human resource management, marketing strategies for international markets and the communication responsibilities within the marketing function.
The core curriculum of the online master’s in sport management requires you to build foundational business skills in courses such as managerial finance, research methods, and facility development and management. You’ll also examine the history, management theory and ethics related to sport administration, as well as the law as it applies to the sport industry.
Campbellsville University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). Our online master’s in sport management is also accredited by the International Accreditation Council for Business Education (IACBE). The fully online degree offers the flexibility and convenience of being able to complete coursework when it best fits your schedule.
“As a three-time graduate from Campbellsville University, having been both a traditional and online student, I can say the fully-online program was good and life-changing. I would highly recommend CU Online for anyone wanting to find their calling in life.”
– Joe Milazzo
Course Map
Our online sport management master’s degree is made up of 30 credit hours. Students must choose between two emphasis areas: Sports Administration or Sports Marketing. Each consists of 9 credit hours. The two-year program consists of eight-week courses and can be completed in as little as one year.
- HP 605: Sport Administration
- HP 650: Ethics in Sport
- HP 645: Sport & The Law
- HP 670: Facility Development & Management
- BA 620: Managerial Finance
- BA 614: Human Resource Management
- HP 685: Capstone Internship
Choose three of the following:
- HP 660: Event Management & Promotions
- HP 630: Sport Psychology
- HP 675: Current Issues & Trends in Sport & PA
- BA 601: Marketing Management
- BA 611: Organization Theory
- BA 617: Leadership
Choose three of the following:
- BA 600: Entrepreneurship
- BA 601: Marketing Management
- BA 610: Managing Global
- BA 617: Leadership
- BA 623: Marketing Communication
- BA 634: Current and Emerging Technology
- HP 675: Current Issues & Trends in Sport & PA
Admissions Requirements
In order to apply to Campbellsville University’s accredited online sport management master’s degree, prospective students must submit or complete the following:
- Submit an application for admission with the Campbellsville University Graduate Studies program.
- Official College Transcript
- GRE or GMAT. Students with a cumulative grade point average of 3.0 will not have to take the Graduate Record Exam (GRE) or Graduate Management Admissions Test (GMAT), nor will students who majored in sport management with a 3.0 GPA in sport management courses.
- Collect and submit three (3) letters of recommendation from current or past supervisors, professors and other professionals who can attest to the student’s qualifications. At least one of the recommendation letters must come from an academic area (e.g., academic advisors, major professors), and A letter from an academic area must come from the most recent institutions. **Required to be submitted on letterheads.
- Complete a cover letter including a 1,000 word Statement of Career Goals, reason for applying and future plans with a Sport Management degree. Student must also include a current bio with research experience, description of work, school or life experiences that relate to Sport Management (marketing, sales, sport communication, merchandise, sport leadership, teaching and coaching).
- International applicants whose primary language is not English and who are not a graduate of a college or university in the U.S. or who have not earned at least 6 credit hours at a 3.0 gpa from a college or university in the U.S. must submit a score report of 79-80 (internet-based) on the TOEFL exam; IELTS of 6.0; PTE of 53; TOEIC 600.
- A certified, independent course by course transcript evaluation of educational studies completed at foreign institutions must be sent directly from the evaluation service to the Campbellsville University. Such transcript evaluation companies include e.g. WES, EP, ECE, etc. This requirement may be waived if the applicant has earned a Master’s degree from an American regionally accredited college or university. *must be sent to the Office of Graduate Admissions prior to acceptance into the program.
Costs & Financial Aid
The online master’s in sport management degree costs $445 per credit hour. In order to help students afford their education, Campbellsville University’s staff is available to work with students to discover available financial aid options.
Students can fill out the Free Application for Federal Student Aid (FAFSA) to find out what scholarships, grants, loans and payment plans are available for them. There are numerous options available, and not all financial aid is based on need.
A maximum of 12 credit hours from a regionally accredited college or university can be transferred into this program.
Campbellsville University is a military-friendly school and a proud member of the Yellow Ribbon program. Students who are currently serving at home or abroad or are veterans can further their education in a conducive online environment.
Careers in Sports Management
As a graduate of Campbellsville's online sport management master’s degree, you can apply your knowledge to careers in the sports industry. Some potential career outcomes include:
Why Choose CU?
Campbellsville University Online seeks to provide an affordable faith-based education that fosters personal and professional growth for its students. Learning in small, 100% online classes, you'll have opportunities to connect one-on-one with expert professors who prioritize your success and value the experience you bring to the table. From day one, you'll also benefit from Campbellsville's student services, including a personal online academic advisor who will provide tailored assistance on your journey toward graduation. Access further support in the areas of mental health, career and finance, life management, technical resources and more. Finish strong with CU.
Learn MoreBenefits of Learning Online
Choosing to finish your degree 100% online means having the flexibility to study at the times and places that are most convenient for you. You'll learn from supportive, expert faculty members who are experienced in their fields and deliver the wellrounded education you need to take the next step in your career. Campbellsville is committed to the quality of its online courses and offers a dynamic selection of degree programs that are accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Frequently Asked Questions
Still have questions? We’re here to help. Visit our Frequently Asked Questions page for more information.
- Yes, you can. CU honors your educational journey with a generous transfer credit policy that empowers you to make the most of your earned credits. Upon your admission to Campbellsville University, we'll complete a transfer credit evaluation to find out how many of your credits will apply toward your degree. For more information, visit our transfer students page.
- Yes. Your first step is to complete the FAFSA form, and then we will determine your eligibility for any financial aid. Our school code is 001959. Visit our financial aid page to learn more about your options, which include scholarships and grants.
- You can apply to our 100% online degree programs through the online application form. Remember to submit official copies of your high school and/or college transcripts, along with any other required documentation that is specific to your degree program. You can visit the admissions process page to learn more about what to expect throughout the process.