Bachelor of Science in Business Administration

Program Information

Discover the skills and knowledge of today’s business leaders with the online Bachelor of Science in Business Administration. Campbellsville’s online degree program provides you with the fundamentals of business, such as accounting, marketing, human resources and more. Choose from one of five emphases for an even deeper look into your area of interest. All courses are taught by experienced professors, in a flexible and convenient format.

Management
Learn how to lead others, including management styles, goal setting, measuring success and more.

Human Resource Management
Foster the skills needed for effective personnel management and understand the strategic role that human resources professionals play in any business.

Healthcare Management
Enter the rapidly growing field of healthcare with courses that offer insight into new reforms and the vast medical services field.

Marketing
Gain a broad understanding of fundamental marketing concepts, including how to develop effective messaging, understand your audience, and reflect the competitive landscape.

Accounting
Learn about finance, tax law, business law and ethics to become an accounting professional in any of a variety of fields, from healthcare to education to business.

Course Offerings

This program includes 126 credit hours of study. Although the completion time will depend on the amount of transfer credits brought to CU, the program can be completed in as little as two years.

General education requirement (44 credit hours)
General education must include:
ECO 221 – Macroeconomics
MTH 111 – College Algebra

Core for each program
(Management, Human Resource Management, Healthcare Management, Marketing, and Accounting)  (33 credit hours)

ACC 223 – Principles of Accounting I
ACC 224 – Principles of Accounting II
BIT 320 – Microcomputer Applications
BA 301 – Marketing I
BA 303 – Business Law I
BA 311 – Principles of Management
BA 360 – Principles of MIS
BA 424 – Introduction to Finance
BA 498 – Business Capstone
ECO 222 – Microeconomics
ECO 361 – Social Statistics

Management Emphasis (33 credit hours)
Take each course on this list:
BA 302 – Marketing II
BA 304 – Business Law II
BA 312 – Organizational Behavior
BA 314 – Human Resource Management
BA 384 – Business Ethics
BA 422 – Managerial Finance
BA 482 – Conflict Resolution
BA 483 – Operations Management
BIT 340 – Business Communication

Choose two courses from this list (6 credit hours):
BA 313 – Small Business Management
BA 412 – Risk Management and Insurance
ECO 342 – Labor Problems
ECO 352 – Money and Banking
ECO 480 – Special Topics

Human Resources Emphasis (33 credit hours)
Take each course on this list:
BA 312 – Organizational Behavior
BA 314 – Human Resource Management
BA 316 – Recruiting, Retention and Development
BA 317 – Compensation and Performance Management
BA 318 – Supervision: Concepts and Practices of Management
BA 384 – Business Ethics
BA 403 – Labor Relations
BA 482 – Conflict Resolution
BA 495 – HRM Seminar
BIT 340 – Business Communication

Choose one course from this list (3 credit hours):
BA 313 – Small Business Management
BA 399 – International Business
ECO 342 – Labor Problems

Healthcare Management Emphasis (30 credit hours)
Take each course on this list:
BA 300 – Contemporary Healthcare Management
BA 325 – Legal & Ethical Environment of HCM
BA 350 – Health Policy and Politics
BA 375 – Health Economics
BA 385 – Healthcare Management Internship or Substituted Course
BA 400 – Financial Management in Healthcare
BA 425 – Health Services Information Management
BA 450 – Strategic Healthcare Management

Choose two courses from this list (6 credit hours):
BIT 340 – Business Communication
BA 312 – Organizational Behavior
BA 314 – Human Resource Management
BA 483 – Operations Management

Marketing Emphasis (33 credit hours)
Take each course on this list:
BA 302 – Marketing II
BA 304 – Business Law II
BA 310 – Consumer Behavior
BA 312 – Organizational Behavior
BA 315 – Sales Management
BA 384 – Business Ethics
BA 401 – Marketing Research
BA 402 – Promotion Management
BIT 340 – Business Communication

Choose two courses from this list (6 credit hours):
BA 314 – Human Resource Management
BA 422 – Managerial Finance
BA — – Upper division BA course from other emphasis area

Accounting Emphasis (39 credit hours)
Take each course on this list (36 credit hours):
ACC 330 – Accounting Information Systems
ACC 351 – Intermediate Accounting I
ACC 354 – Intermediate Accounting II
ACC 362 – Cost Accounting
ACC 410 – Federal Taxation I
ACC 421 – Auditing
ACC 431 – Advanced Accounting I
BA 304 – Business Law II
BA 312 – Organizational Behavior
BA 384 – Business Ethics
ECO 461 – International Trade
BIT 340 – Business Communication

Choose one course from this list (3 credit hours):
ACC 442 – Advanced Accounting II
ACC 452 – Federal Taxation II

Course details are based on information available at the time of publication. Specific program requirements are subject to change.

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Real-World Preparation

With the skills and knowledge gained from our business administration program, students are prepared for a wide variety of careers opportunities. Here are a few of the benefits our students receive from our program:

  • The credentials you need to move beyond entry-level roles
  • Managerial skills required to take responsibility in your workplace
  • Knowledge of relevant trends and concepts in today’s fast-paced economy
  • A foundation of business learning ready for further education in an MBA or similar program

How to Apply

The Campbellsville application program is simple and straightforward. Follow these steps to begin your journey:

  1. Submit a complete application for admission form.
  2. Arrange for the office of admissions to receive an official transcript (containing a complete record of all courses attempted) from each college or university previously and currently attended.
  3. If transferring less than 24 credit hours, arrange for the office of admissions to receive an official and final high school transcript and an official ACT or SAT score report.

Advance your career in business with the skills and tools employers are looking for. Request more information today.

This program is also available on campus in a traditional format. Learn more about Campbellsville University’s traditional Bachelor of Science in Business Administration.

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