Sport Management

Companies spent just more than $17 billion on sports sponsorships in 2018, according to projections from IEG. That’s 70% of the total North American sponsorship market. Across all sports, sponsorships have become a massive part of the business taking place off the field of play. They have a tremendous impact on sports leagues, teams and fans […]

Sponsorships are a major source of revenue in sports. In 2018, more than $17 billion was spent on sports sponsorships, according to estimates from IEG. Technology and new media have affected all facets of how people communicate, and they’ve also transformed the sports sponsorship arena. Brands want to take advantage of the latest opportunities to align […]