The sport management program from Campbellsville University Online prepares students for professional success in the business side of the athletics industry.

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Program Details

Next Start Date: 5/08/2024
Course Length: 8 Weeks
Estimated Length: 4 Years
Credit Hours: 120
Cost Per Credit: $424
Accreditation: SACSCOC

B.S. Sport Management Overview

The online Bachelor of Science in Sport Management program from Campbellsville University explores the business aspect of the athletic industry while preparing students for a variety of leadership positions within the field. After completing this bachelor’s degree program, graduates will have an academic credential to pursue a master’s program or to launch a career in the field through positions such as athletic director, coach, facility manager, sports marketing manager and more.

Campbellsville University delivers the online sport management bachelor’s degree through an interactive, virtual classroom that allows students to pursue their passion at a pace that fits their busy schedules. Courses for the program are taught by industry professionals who are committed to providing each student with personalized attention and the skills they need for success after graduation. The curriculum examines diversity issues within sports, facility design, effective management techniques, sports policies and human performance.

Campbellsville University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) and its values are reflected in each program. The requirements for the online sport management major include 19 total courses, one of which is an elective class that students can choose based on their professional interests. Additional requirements for this undergraduate program include a senior seminar and an internship at a faculty-approved agency.

Students will choose from one of the four following tracts:

  • Sport Marketing: Learn what it takes to create successful sport marketing content for event management, tourism, promotions and more.
  • Sport Administration: Explore the basic theories of sport administration and how to manage teams, put on events and educate on athletics.
  • Sport Coaching and Mentoring: Gain an understanding of coaching with an emphasis on psychology and Christian principles.
  • Sport Media: Get an overview of the sport media landscape by studying practical methods of communication.

Course Map

The online sport management bachelor’s degree is made up of 120 credit hours, with 54 credit hours focusing on the major. There are also 22 credit hours of elective courses required within this program’s major.

Admissions Requirements

To apply to Campbellsville’s online B.S. in Sport Management program, prospective students must submit or complete the following:

  1. Complete the online application.
  2. Submit official copies of transcripts from each college or university previously or currently attended, along with a complete record of all courses attempted, to the Office of Admissions.
  3. If transferring less than 24 credit hours, submit official high school transcript.

Costs & Financial Aid

The online sport management bachelor’s degree costs $424 per credit hour. In order to help students afford their education, Campbellsville University’s staff is available to work with students to discover available financial aid options.

Business Careers in the Sports Industry

Students who complete the online sport management major graduate with the expertise and credential to pursue a variety of exciting careers. Potential career outcomes include:

  • Athletic director
  • Sports marketing manager
  • Sport facility manager
  • Sporting event manager
  • Coach

Why CU Online?

Focused on Your Growth

Our well-rounded education in the arts and sciences is central to our goal of fostering your personal and professional growth.

Faith-Based Education

Founded in 1906 as a Christian university, we welcome diverse perspectives and prepare students to become Christian servant leaders.

Affordable and Convenient

Campbellsville seeks to provide an affordable education for its students. Our online degree programs are in a convenient format, so you can study whenever and wherever you want.


Campbellsville University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award certificates, associate, baccalaureate, master's and doctoral degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the status of Campbellsville University.

Benefits of Learning Online

Campbellsville University offers several dynamic online degrees so that students can continue their education and hone their skills. Campbellsville’s online campus has been recognized as one of the best by numerous outlets. The institution’s faculty members have real-world experience in their fields, so students can get a glimpse of working in their prospective career. Students can also conveniently fit online coursework into their busy schedules.

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