The sport management program from Campbellsville University Online prepares students for professional success in the business side of the athletics industry.
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Program Details
Next Start Date: 1/15/2025
Course Length: 8 Weeks
Estimated Length: 4 Years
B.S. Sport Management Overview
The online Bachelor of Science in Sport Management program from Campbellsville University explores the business aspect of the athletic industry while preparing students for a variety of leadership positions within the field. After completing this bachelor’s degree program, graduates will have an academic credential to pursue a master’s program or to launch a career in the field through positions such as athletic director, coach, facility manager, sports marketing manager and more.
Campbellsville University delivers the online sport management bachelor’s degree through an interactive, virtual classroom that allows students to pursue their passion at a pace that fits their busy schedules. Courses for the program are taught by industry professionals who are committed to providing each student with personalized attention and the skills they need for success after graduation. The curriculum examines diversity issues within sports, facility design, effective management techniques, sports policies and human performance.
Campbellsville University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) and its values are reflected in each program. The requirements for the online sport management major include 19 total courses, one of which is an elective class that students can choose based on their professional interests. Additional requirements for this undergraduate program include a senior seminar and an internship at a faculty-approved agency.
Students will choose from one of the four following tracts:
- Sport Marketing: Learn what it takes to create successful sport marketing content for event management, tourism, promotions and more.
- Sport Administration: Explore the basic theories of sport administration and how to manage teams, put on events and educate on athletics.
- Sport Coaching and Mentoring: Gain an understanding of coaching with an emphasis on psychology and Christian principles.
- Sport Media: Get an overview of the sport media landscape by studying practical methods of communication.
“I couldn’t of done it if I had to go back to campus. Being able to get it online is the only way I would’ve been able to get my degree.”
– David Harris
Course Map
The online sport management bachelor’s degree is made up of 120 credit hours, with 54 credit hours focusing on the major. There are also 22 credit hours of elective courses required within this program’s major.
The General Education component of undergraduate degrees provides the student with a basic understanding of a broad range of subjects. This supports the liberal arts emphasis of Campbellsville University’s academic mission.
You will take all of the following:
- HP 315: Introduction to Sport Management
- HP 360: Gender and Diversity Issues
- HP 371: Sport Finance
- HP 375: Current Issues and Trends in Sport
- HP 415: Ethics in Sport
- HP 445: Sport and the Law
- HP 485: Internship
- HP 490: Senior Seminar
You will take all of the following:
- BA 310: Consumer Behavior
- HP 350: Leadership in Sport Tourism and Recreation
- HP 394: Event Management in Sport
- HP 405: Sport Marketing
- HP 425: Sports Promotion and Sales
You will take all of the following:
- HP 351: Christian Coaching
- HP 355: Stress Management
- HP 410: NCAA Compliance & Institutional Control
- HP 430: Psychology of Sport
- BA 330: Coaching and Mentorship, OR BA 355: Leadership
You will take all of the following:
- BA 314: Human Resource Management
- BA 482: Conflict Resolution
- HP 370: Sport Facility Design and Management
- HP 394: Event Management in Sport
- HP 444: Sport Policy and Governance
You will take all of the following:
- HP 325: Sport & Media
- MAC 175: Introduction to Broadcast
- MAC 300: Social Media
- MAC 336: Editing Practice and Theory
- MAC 330: Photojournalism, OR MAC 455: Remote Sports Production
Students must take courses totaling 15 credit hours to complete the 120 credit hours required for a bachelor’s degree.
- HP 234: Safety in Sport and Physical Activity
- HP 300: Principles of Strength Training and Conditioning
- HP 350: Leadership in Sport Tourism and Recreation
- HP 351: Christian Coaching
- HP 355: Stress Management
- HP 430: Psychology of Sport
- BA 301: Marketing I
- BA 302: Marketing II
- BA 303: Business Law I
- BA 310: Consumer Behavior
- BA 311: Principles of Management
- BA 312: Organizational Behavior
- BA 313: Small Business Management
- BA 314: Human Resource Management
- BA 315: Sales Management
- BA 330: Coaching and Mentoring
- BA 355: Leadership
- BA 384: Business Ethics
- BA 402: Promotion Management
- BA 482: Conflict Resolution
- MAC 210: Mass Media and Society
- MAC 240: Reporting and Newswriting
- MAC 275: Broadcast Newswriting
- MAC 371: Writing for Public Relations
- MAC 375: Digital Media Production
- MAC 405: Mass Media Law
Students must take courses totaling 22 credit hours to complete the 120 credit hours required for a bachelor’s degree.
Admissions Requirements
To apply to Campbellsville’s online B.S. in Sport Management program, prospective students must submit or complete the following:
- Complete the online application.
- Submit official copies of transcripts from each college or university previously or currently attended, along with a complete record of all courses attempted, to the Office of Admissions.
- If transferring less than 24 credit hours, submit official high school transcript.
Costs & Financial Aid
The online sport management bachelor’s degree costs $424 per credit hour. In order to help students afford their education, Campbellsville University’s staff is available to work with students to discover available financial aid options.
Students can fill out the Free Application for Federal Student Aid (FAFSA) to find out what scholarships, grants, loans and payment plans are available for them. There are numerous options available, and not all financial aid is based on need.
A maximum of 72 credits can be transferred from a regionally accredited institution. Students wishing to transfer credits from an associate degree can easily do so through Campbellsville University’s Transfer Scholarship.
Campbellsville University is a military-friendly school and a proud member of the Yellow Ribbon program. Students who are currently serving at home or abroad or are veterans can further their education in a conducive online environment.
Business Careers in the Sports Industry
Students who complete the online sport management major graduate with the expertise and credential to pursue a variety of exciting careers. Potential career outcomes include:
- Athletic director
- Sports marketing manager
- Sport facility manager
- Sporting event manager
- Coach
Why Choose CU?
Campbellsville University Online seeks to provide an affordable faith-based education that fosters personal and professional growth for its students. Learning in small, 100% online classes, you'll have opportunities to connect one-on-one with expert professors who prioritize your success and value the experience you bring to the table. From day one, you'll also benefit from Campbellsville's student services, including a personal online academic advisor who will provide tailored assistance on your journey toward graduation. Access further support in the areas of mental health, career and finance, life management, technical resources and more. Finish strong with CU.
Learn MoreBenefits of Learning Online
Choosing to finish your degree 100% online means having the flexibility to study at the times and places that are most convenient for you. You'll learn from supportive, expert faculty members who are experienced in their fields and deliver the wellrounded education you need to take the next step in your career. Campbellsville is committed to the quality of its online courses and offers a dynamic selection of degree programs that are accredited by the Southern Association of Colleges and Schools Commission on Colleges.
Frequently Asked Questions
Still have questions? We’re here to help. Visit our Frequently Asked Questions page for more information.
- CU offers a variety of tuition payment arrangements such as: by month, by semester, by academic year. These arrangements are made through the Student Accounts Office which can be reached at 270-789-5203.
- Yes! You can search for outside scholarships online via Fastweb or CareerOneStop. In addition, scholarships may be available through community services, professional affiliations, or even your employer!
- You can apply to our 100% online degree programs through the online application form. Remember to submit official copies of your high school and/or college transcripts, along with any other required documentation that is specific to your degree program. You can visit the admissions process page to learn more about what to expect throughout the process.