Earn the specialization necessary to make brands legendary while producing content with your organization’s latest news.
Certificate – Marketing/Public Relations Overview
Through completing Campbellsville’s marketing certificate online, you will explore the foundation of effective marketing and public relations in order to stand out and excel in a demanding field. The program’s faculty members have industry experience, and because of the online format, you will have the convenience of learning where and when you want.
The online certification provides you with the necessary strategic skills on using social media as a mass communication outlet in order to reach more customers and fans for your brand. You’ll examine communication strategies and tactics for both nonprofit, for-profit and government organizations. The program also explores how advertising influences society and its importance and role in the media, and you will develop advertising strategies and designs. Additionally, the certificate provides you with the writing and researching skills necessary for creating press releases. You will study research techniques, such as qualitative and quantitative methods and content analysis.
Also, you will be able to choose between broadcasting sales and management or graphic design for mass media as an elective. In the broadcasting course, you will be introduced to electronic media management in respect to broadcast, print and digital media. The graphic design class covers the basics of design for newspapers, magazines and other publications, as well as web design.
The credits you earn through our marketing certificate online will directly transfer to the associate in mass communications program. You can earn both the certification and associate degree in two years.
Campbellsville University has one of the best private school mass communications programs in the nation. Our online mass communications certifications are accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
Our online marketing and public relations certificate includes six eight-week courses for a total of 18 credit hours. You will have the choice of taking either broadcasting sales and management or graphic design for mass media.
- MAC 300: Social Media
- MAC 365: Public Relations
- MAC 370: Media Advertising
- MAC 371: Writing for Public Relations
- MAC 461: Advanced Public Relations
Choose one of the following:
- MAC 430: Broadcasting Sales and Management
- MAC 465: Graphic Design for Mass Media
In order to apply to Campbellsville University’s public relations certificate online, prospective students must submit or complete the following:
- Complete the online application.
- Submit official copies of transcripts from each college or university previously or currently attended to the Office of Admissions. A complete record of all courses attempted must also be included.
- Submit an official copy of their high school transcript and an official ACT or SAT score report to the Office of Admissions if transferring less than 24 credit hours.
Costs & Financial Aid
The marketing certificate online costs $399 per credit hour. In order to help students afford their education, Campbellsville University’s staff is available to work with students to discover available financial aid options.
There are several academic, performance and diversity scholarships available for marketing and public relations students.
Students can transfer a maximum of nine credit hours from a regionally accredited college or university.
Campbellsville University is a military-friendly school and a proud member of the Yellow Ribbon program. Students who are currently serving at home or abroad or are veterans can further their education in a conducive online environment.
Careers in Marketing and Public Relations
Graduates of Campbellsville's marketing/public relations certificate can apply their knowledge to several careers. Potential career outcomes include:
- Marketing specialist
- Public relations specialist
- Social media strategist
- Social media marketing manager
Why CU Online?
Focused on Your Growth
Our well-rounded education in the arts and sciences is central to our goal of fostering your personal and professional growth.
Founded in 1906 as a Christian university, we welcome diverse perspectives and prepare students to become Christian servant leaders.
Affordable and Convenient
Campbellsville seeks to provide an affordable education for its students. Our online degree programs are in a convenient format so you can study whenever and wherever you want.
Campbellsville University is traditionally fully accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
Benefits of Learning Online
Campbellsville University offers several dynamic online degrees so that students can continue their education and hone their skills. Campbellsville’s online campus has been recognized as one of the best by numerous outlets. The institution’s faculty members have real-world experience in their fields, so students can get a glimpse of working in their prospective career. Students can also conveniently fit online coursework into their busy schedules.
Test Drive an Online Course
Frequently Asked Questions
Still have questions? Visit our Frequently Asked Questions page for more information.
Yes. We offer a generous transfer policy for our online degree programs. Visit our Transfer Students page for more information.
Yes. You will have to complete the FAFSA form, and we will then determine your eligibility for any financial aid. Visit our financial aid page to learn more about your options, which include scholarships and grants.
You can apply to our online degree programs through the online application form. Remember to submit official copies of your high school and/or college transcripts, along with any other required documentation that is specific to your degree program. You can visit the admissions process page to learn more about what to expect throughout the process.